You know what you sell is good. So why aren't you selling more of it?

I'm a commercial strategy consultant. My way in is the deals that went quiet.

I look at things from your buyer's side.

I work out what's getting in the way. Where the offer is unclear, I give you a clearer way to explain it. Where buyers get it but still can't say yes, I identify what needs to change in what you're asking them to agree to.

When to bring me in

I work with B2B firms selling technical products or specialist services.

Typical situations include:

• A good meeting turns into a proposal that goes nowhere.
• You're about to pay for a new website, a campaign or a sales hire, and want to know it's the right fix first.
• Different people in your business give different reasons to buy from you.
• You still have to join every sales conversation to explain the value.
• You're launching something or entering a new market, and need a clear reason for customers to choose you before you spend money promoting your new offer.

The Commercial Clarity Review

I start with a conversation about your business. I examine the materials your buyers see, and the last five deals that went quiet: the proposal, the emails, what was said last. I then take you through the findings in a 90-minute working session before completing your written guide.

The guide sets out:

• What appears to be getting in the way, and what to change first.
• Core wording your team can use to explain who you're for and why buyers should choose you.
• Which claims your evidence supports, and where the gaps are.
• What needs to change in what you're asking buyers to agree to, or how to help your buyer get that buying decision through their business.

It also explains how to use the work in the places agreed beforehand, such as your website, proposals and sales conversations.

Two weeks from when I have everything. Fixed fee, agreed before work starts.

Full copywriting and implementation are separate work.